Talk with customers

Most online businesses are missing out on customers’ conversations. Customers want to tell people how they feel, and they use social media, third-party review sites, and simple word-of-mouth to share. Unfortunately, website owners have little chance to monitor all these chatter, and to respond to their customers. eTrue brings your customers together in one spot, where their reviews are consolidated, shared, and discussed.

eTrue also avoids “reviewer spam.” Public reviews can be a double-edged sword – competitors may vote you down, while trolls leave scathing reviews; neither of whom having actually used your product. This hurts your customers, and it hurts your business. By relying on actual, verified customers, reviewed spam is never an issue.

Complaints on eTrue: a perfect opportunity. Usability studies, test groups, and surveys cost a lot of time, and money. eTrue brings issues and complaints about your product or service right to your fingertips. Through eTrue analytics, you can track specific types of comments, and find out if one complaint is part of an overall trend. Plus, the presence of negative or ambivalent reviews will do more to improve your overall trustworthiness. A website with exclusively positive responses may lead some savvy readers to suspect their integrity – a mix of good and bad confirms that the reviews are real and reliable.