Simple workflow

John, our business owner, sells novelty staplers online. He displays stock, receives orders and payment, and ships his products independently. But John had a problem – being an independent retailer, customers weren’t sure they could trust him, his website, or his products.

So John signed up with eTrue. eTrue contacted John’s customers following their purchase, and invited them to post their opinions. eTrue’s unique verification process ensures the customers invited to post reviews had actually completed a stapler purchase. At the same time, on each product page John added the eTrue badge, directly linking viewers with posted reviews.

After a few weeks, a sizeable number of comments and reviews had accumulated. Potential customers clicked on the eTrue badge, and the verified reviews convinced that John’s novelty staplers were a reliable product, shipping was prompt and his website was safe.

Via the eTrue dashboard, John and his staff were also able to maintain a careful eye on new reviews. They tracked emerging trends, and tagged similar reviews. When a few months had gone by, John noticed a rise in complaints about paint chipping from his blue stapler. These coincided directly with his adoption of a new production technique, and revealed a flaw in the paint coating process. By using the eTrue analytics services, John was able to discover a burgeoning problem, and fix it before it expanded.

In the end, John’s website visitors were reassured of his products, and conversion rates increased. John’s customers posted their experiences, and customer satisfaction increased. John was able to improve ROI, while tracking and analysing his customer opinions.