Improve Sales

What if you could have a testimonial page, right in the middle of the sales process? What if you could prove to your customers that buyers are happy, and that you are a responsive and open business? By incorporating eTrue with your website or product pages, potential buyers will see what real customers have to say, and how you respond.

Visible user reviews will improve conversion rates and increase visitors, the former by demonstrating the worth of the product, the latter through social media integration. But eTrue also builds loyalty and satisfaction in existing customers. Studies have shown that by merely stating that they are happy with a product, users will actually become more satisfied (see Influence by Cialdini for more).

On top of all this, a wide variety of reviews may increase overall cart value by introducing new products to a user. If someone reads eTrue for one of your products, they may also come across reviews for another of your products and decide to purchase it too. The more reviews you have, the more opportunities you have to expose readers to all your products.

eTrue also gives website owners access to advanced analytics and statistics, with the ability to compare your ratings to industry averages, and internal averages by the last week, month, or year. Paired with the ability to easily arrange and survey your reviews by product, or by custom tag, you will have far more knowledge of customer opinions and preferences.