Benefits for buyers

Multiple studies confirm that online shoppers demand consumer reviews. In fact, other than word-of-mouth, online reviews are the most influential factor when shoppers are considering a purchase online. Don’t make your customers hunt for reviews – give them verified reviews right at their fingertips.

There are many review sites online, offering consumers a chance to complain, praise, and share. But with so many sites, the average shopper is hard-pressed to get a complete picture of a merchant’s overall reviews. Not only that, but with so many different sites, the odds of a business owner actually being able to respond to them all are minimal. Counterpoint solves this problem.

The eTrue Counterpoint feature gives your customers another avenue to get the answers they need. A customer with a question, comment, or concern can include them directly in his or her review. As the business owner you can respond directly, providing a prompt solution. Not only does this solve a problem for the poster and other readers, but it also tells the reader that you care. Because, no matter what you’re selling online, trust is still the most valuable commodity on the Internet.